Managed services
Your Amazon business,
fully managed.
A Brand Manager, specialists, and AI agents run the Amazon work you agree on.
Book a Strategy CallAll agents
Revenue Driver Breakdown
Revenue Driver Breakdown is an AI agent for Amazon sellers that splits a change in revenue into price, traffic, conversion, and product mix, and points to the two or three drivers that moved it most, when your sales analytics show a jump or a drop.
Amazon.com (US) only.
Northwind Home · Amazon account
Revenue Driver Breakdown
- Measures the revenue change
- Splits it by driver
- Ranks the biggest contributors
Revenue driver breakdown
Revenue up $1,850 (+4%) on last week.
| Driver | Effect | What happened |
|---|---|---|
| Traffic | +$2,300 | Fine: Sessions up 9%, mostly on throws |
| Conversion | −$1,050 | Keep an eye on: Fell on NH-PILLOW-STD and NH-SHEET-QN |
| Product mix | +$450 | Fine: More mattress toppers in the mix |
- About 15 credits a run
- Credit costs are approximate and can vary by run.
- Runs a month, by plan
- 333Free1,500Growth3,166Scale
- Run now or schedule it
- Check data readiness and required inputs. Pick context, schedule, timezone and the approval settings supported by this agent.
How Revenue Driver Breakdown works
It reads
Selling price
What you charged, and how that shifted over the period.
Traffic
How many shoppers reached your listings.
Conversion
How many of those visits turned into orders.
Product mix
Which products made up your sales, and how that shifted.
It works out
- Measures the revenue change
- Splits it by driver
- Ranks the biggest contributors
Revenue up $1,850 (+4%) on last week.
You get
What moved revenue, driver by driver.
Results in Lumian
Lumian
What you get
Here’s a run on Northwind Home, our example account. Yours uses your own products and numbers.
What stays with you
✓It shows what moved together. Proving cause is still a judgment call.
Good time to run it
◷When revenue jumps or drops and you want to know why.
Example outputNorthwind Home
Revenue driver breakdown
Revenue up $1,850 (+4%) on last week.
| Driver | Effect | What happened |
|---|---|---|
| Traffic | +$2,300 | Fine: Sessions up 9%, mostly on throws |
| Conversion | −$1,050 | Keep an eye on: Fell on NH-PILLOW-STD and NH-SHEET-QN |
| Product mix | +$450 | Fine: More mattress toppers in the mix |
| Selling price | +$150 | Fine: Small price rise on NH-THROW-GRY |
◷It shows what moved together. Whether one caused the other is your call.
Questions about Revenue Driver Breakdown
The free plan needs no credit card. Call Notes is available only for eligible full-service LumianOS brands.
Start freeAmazon.com (US) only.
It takes a change in revenue and splits it into selling price, traffic, conversion, and product mix. Then it points at the two or three drivers that contributed most, with the figures, so you know where to look first.
Seller Central shows revenue, sessions, and conversion side by side, and you line them up. This agent works out how much of the change each driver accounts for and ranks them, biggest first.
No. It shows what moved together and how much each driver accounted for. Whether a price change actually caused a drop is still a judgment call, and the figures are there so you can make it.
About 15 credits a run, so it’s cheap to run whenever revenue moves. The free plan’s 5,000 monthly credits cover up to 333 runs.