capabilities
Full scope of what Content covers.
Listing copy, imagery, video, A+ content, Brand Stores, SEO, GEO, and continuous content monitoring.
Build Every Asset
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Titles & Bullets
Copy Development: Titles and bullets built from your brand voice, product positioning, and priority keywords.
Listing Optimization: Copy indexed for A9 search, structured so Rufus can recommend your product in AI-generated answers.
Continuous Iteration: Conversion rate and click-through data reviewed per ASIN and copy that underperforms gets rewritten.
Build Every Asset
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Visuals: Images & Video
Main Image Design: Main images designed from your brand's visual identity and built to Amazon's compliance requirements.
Lifestyle, Infographic & Secondary Images: Supporting images that communicate features, scale, and real-world use cases in your brand’s visual language.
Video Production: Product demos, explainer videos, and brand videos produced for detail page conversion and Sponsored Brand Video placements.
Build Every Asset
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Brand Store & A+
A+ Content Design: A+ Basic and Premium modules built from your approved brand assets, product photography, and messaging.
Brand Store Architecture: Brand Store built around your catalog structure, shopper journeys, and Sponsored Brand campaign landing strategy.
A+ & Store Iteration: A+ and Brand Store content tracked for conversion impact. Underperforming modules and pages flagged, redesigned, and redeployed.
Improve What's Live
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Semantic Research: Semantic themes, shopper intents, and question clusters mapped across Cosmo and Rufus to understand how your category and products get surfaced in AI experiences.
Rufus Optimization: Content structured from semantic research so Rufus can parse, interpret, and recommend your product in generated answers, comparison tables, and intent-driven search results.
AI Visibility Tracking: Product visibility across AI-generated recommendations tracked per ASIN. Drops in AI-driven discovery flagged and addressed before they compound into lost traffic.
Improve What's Live
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SEO (Search Engine Optimization)
Keyword Prioritization & Tracking: Priority keywords identified through Brand Analytics, search term reports, competitive research, and category relevance data.
Backend Search Terms Verification: Backend search terms maintained and optimized across your catalog.
Organic Rank Tracking: Rank tracked against priority keywords and drops addressed before organic traffic erodes.
Improve What's Live
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A/B Testing
Test Design & Execution: Titles, images, bullets, and A+ modules tested against live traffic through Manage Your Experiments and internal pre/post frameworks.
Statistical Validation: Tests run to valid significance before any decision is made.
Results Actioned Per ASIN: What wins gets deployed across the catalog. What doesn't gets rewritten or redesigned. Test learnings fed back into Content Specialists' next round of production.
Protect What You Built
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Continuously Audited
Live Content Monitoring: Every live listing scraped continuously by AI agents and compared against your approved content.
Correction & Reinstatement: AI-driven corrections pushed where possible. Issues requiring approval surfaced and resolved same-day.
Content Integrity Reports: Patterns behind recurring discrepancies like flat file conflicts, third-party contributions, catalog merges, and unauthorized changes identified and fixed at the source.
How Content runs at Lumian.
AI agents research and draft at catalog scale. Content Specialists build every asset to production quality. Your Brand Manager connects content to strategy. You approve what represents your brand.
Book a Strategy Call
ALWAYS ON
AI Monitoring
Keyword indexing, listing compliance, content discrepancies, and conversion performance tracked continuously per ASIN.
WEEKLY
Content Updates
Priority listings updated. Underperforming content flagged and queued for Content Specialists.
Marcus Liu
Content Specialist
MONTHLY
Creative & Performance Review
Click-through, conversion, and Brand Store traffic reviewed. A/B test results presented. Content priorities for the next month set with your Brand Manager.
QUARTERLY
Catalog Strategy
Seasonal refreshes, new launch content, competitive gaps, and catalog-wide enhancement priorities reviewed with your Brand Manager.
Marc Raymonds
Brand Manger
AI Agent
The onboarding journey
Amazon, finally off your plate.
What does Lumian's Content service cover?
Listing copy, images, video, A+ content, Brand Stores, SEO, GEO, A/B testing, and continuous content monitoring, researched and drafted by AI agents and built by Content Specialists. Every asset built from your brand guidelines and optimized for A9, Cosmo, and Rufus.
Will my content still look and sound like my brand?
Why does Rufus optimization matter?
How do you optimize listings for Rufus and AI-generated recommendations?we control how much cash is tied up in inventory?
How do you measure whether content is actually performing?
What does the content approval process look like?
