capabilities
Full scope of what Advertising covers.
Sponsored Ads, DSP, and AMC structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
Your Campaigns
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Sponsored Ads
Campaign Architecture: Campaigns built around your catalog structure, margin targets, and competitive position. Brand defense, category growth, competitor targeting, and new launches each run in separate structures.
Ad Type Strategy: Sponsored Products, Brands, Prompts, Brand Video, and Display each used for a specific job across the funnel.
Keyword Strategy: Keywords sourced from Brand Analytics, Search Query Performance, competitor listings, and search term data.
Match-Type Management: High-converting terms moved into tighter match types and negatives managed at campaign and account level.
Your Campaigns
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Amazon DSP
Audience Activation: Custom audiences built from Amazon's first-party purchase and browsing data through AMC.
Full-Funnel Campaigns: Streaming TV and online video to reach shoppers before they search. Display retargeting for product viewers, cart abandoners, and lapsed buyers.
Event Activation: DSP campaigns scaled ahead of Prime Day, BFCM, and category peaks.
Your Optimization
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Bid & Budget Management
Bid Optimization: Bids adjusted using real-time data from Amazon Marketing Stream.
Budget Allocation: Budget distributed based on where the next dollar drives the most return.
Dayparting: Dayparting concentrates spend during high-conversion hours and pulls back when clicks aren't converting.
Incrementality Tracking: Campaigns capturing sales you would have won organically get identified and restructured.
Your Optimization
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Search Term Management: High-performing queries moved into tighter match types and low-converters negated before they waste spend.
Product Targeting: Competitor and complementary ASINs targeted based on review strength, price positioning, and category data.
Context-Aware Spend: Ads paused on ASINs at risk of stocking out and spend only scaled behind listings that have strong content, healthy reviews, and Buy Box stability.
Your Measurement
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AMC Analytics
Path-to-Purchase Analysis: Amazon Marketing Cloud maps the full shopper journey from first impression through conversion and Subscribe & Save.
Custom Audience Intelligence: Audience segments built inside AMC from purchase behavior, ad engagement, and browsing patterns.
New-to-Brand Measurement: NTB metrics tracked per campaign and ad type so you can see how much of your spend acquires new customers.
Your Measurement
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Performance Reporting
Weekly Tactical Review: TACoS, ROAS, ACoS, share of voice, and ad-attributed revenue tracked at campaign, keyword, and ASIN level.
Monthly Business Review: Incrementality, new-to-brand metrics, and AMC attribution reviewed with budget reallocation recommendations.
Test Design & Validation: New keywords, audiences, placements, ad types, and creative formats tested against live traffic.
How Advertising runs at Lumian.
AI agents optimize bids, harvest keywords, and flag waste. Ad Strategists build campaign architecture and make the decisions. Your Brand Manager connects every dollar to strategy. You approve what matters and see the results.
Book a Strategy Call
ALWAYS ON
AI Optimization
Bid adjustments, keyword harvesting, search term negation, dayparting, budget pacing, and spend anomalies monitored and executed continuously.
WEEKLY
Tactical Review
Campaign performance, spend efficiency, and targeting effectiveness assessed. Next actions executed by your Ad Strategist.
Marcus Liu
Content Specialist
MONTHLY
Business Review
TACoS, ROAS, incrementality, new-to-brand metrics, and AMC attribution analyzed. Next month’s priorities presented.
QUARTERLY
Strategy Planning
Seasonal planning, DSP expansion, audience refresh, and advertising-to-business-goal alignment set with your Brand Manager.
Marc Raymonds
Brand Manger
AI Agent
Our Engagement Model
Why this isn't something software can do alone.
Your Brand Manager prioritizes catalog buildout, ensures brand accuracy across every asset, and coordinates content deployment with advertising, inventory, and promotional calendars.
The onboarding journey
Amazon, finally off your plate.
What does Lumian's Advertising service cover?
Sponsored Products, Sponsored Brands, Prompts, Brand Video, Sponsored Display, Amazon DSP, and AMC analytics. All ad types structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
How is this different from using ad software?
What does AI handle and what do humans decide?
How do you prevent AI from making harmful changes to my account?
What reporting do I receive?
How quickly will I see results?
