The Problem
A premium product trapped behind a thin asset library.
Amazon's pet supplement category is saturated and visually competitive. Established brands invest heavily in studio photography, lifestyle shoots, and A+ Content. MAR-O-NADE was going up against them with four basic product photos and no creative library to pull from.
For most agencies, "we don't have much to work with" is a dealbreaker — or at minimum, a 6-week engagement to schedule a shoot. MAR-O-NADE didn't have weeks. They needed a partner that could build something premium from almost nothing, and do it fast.
Diagnosis
Only 4 of 9 image slots filled
No professional creative library
No lifestyle photography
No infographics or feature callouts
No A+ Content or brand story
Visuals didn't justify the price point
WHAT WE DID
Built a full premium image set without a photoshoot.
We didn't need a studio. The moment we had brand guidelines and product details, our AI image tools went to work — generating lifestyle shots, infographics, and feature callouts that matched MAR-O-NADE's premium positioning. Every image was reviewed and refined by a brand manager and our design team before going live.
PHASE 1 — THE FOUNDATION
1
Brand foundation and asset audit
We started with what Jeremy had — basic product photos, brand guidelines, and a clear vision for how MAR-O-NADE should feel. We captured the brand's premium positioning and earth-tone palette before any creative work began.
2
Competitive intelligence with our Listings Optimizer
Our AI agents analyzed the pet nutrition category on Amazon — competitor imagery patterns, top-performing image types, keyword-to-visual expectations, and Amazon's compliance guidelines. The data dictated which images would actually move the needle.
3
Generated the full image suite with AI
Our AI image tools built the complete visual stack from limited inputs: lifestyle scenes, nutritional infographics, ingredient callouts, and brand storytelling images. No studio. No 4-week creative cycle. No back-and-forth on mood boards.
4
Validated the new set with real shoppers
Before pushing live, we ran the new image set against the original through PickFu — putting real pet owners in front of both versions to confirm the new build outperformed.
5
Brand approval and launch
Every image was reviewed by the brand manager and refined by our design team before going live on Amazon. AI speed with human craft.
VISUAL PROOF
From 4 photos to a full premium listing.
We tested both versions with real pet owners through PickFu to validate the creative.
Before: the original four images MAR-O-NADE started with, with five empty PDP slots. Real shoppers tested both via PickFu.
After: the full premium listing built by Lumian — main image, lifestyle shots, ingredient callouts, brand story, and feature infographics
WHAT WE DELIVERED
A full premium image stack. Built with AI.
Hero Product Image
Premium main image meeting Amazon's compliance and category standards.
Lifestyle Photography
In-context shots of dogs with the product, generated by AI.
Nutritional Infographics
"Only Simple, Real Ingredients" panel with full nutritional breakdown.
Ingredient Callouts
Feature highlights for the health-conscious pet owner.
Brand Story Imagery
Pillars panel and lifestyle scenes that told the MAR-O-NADE story.
PickFu Validation
Real consumer testing before the new set went live on Amazon.
RESULTS
A premium presence built from almost nothing.
→
Days Out of Stock
Inventory health restored
Foundation
Premium Branding
77% of shoppers preferred the new images.
Premium
Increased Value
47% of pet owners assigned a higher price value to new images.
Performance
