The Top Amazon PPC Tools of 2026: A Comprehensive Guide for Sellers

Lumian publishes this page and makes Lumian Agents, one of the tools listed. This guide covers 15 Amazon PPC tools: ten self-serve tools and five enterprise or retail media platforms. It is not a ranking. Tools are grouped by category and listed alphabetically within each, so Lumian Agents sits where the alphabet puts it.

Every tool had to meet three criteria:

• Built for Amazon sellers: the product manages or analyzes Amazon Ads campaigns for sellers, brands or the agencies that run their advertising. Skai is the exception, a cross-channel platform included for brands that buy Amazon media alongside other channels; its entry says so.
• A current product page: the vendor's own site describes the product as it is sold today.
• Published pricing or a stated sales path: either a price on the vendor's site, or a stated route to one ("Contact sales" or "Demo only" below).

We started from the earlier version of this guide and the tools that recur in current Amazon PPC software comparisons, then kept the ones that met all three criteria when we checked them on 1 November 2026. Every price is as published on the vendor's pricing page, checked 1 November 2026, and each price links to that page. Prices change, so confirm them before you buy.

Descriptions and approval wording come from each vendor's own pages, and quoted phrases are the vendor's words. Where a page describes changes to your account without stating an approval step, the entry says so. Review-site ratings and vendor performance claims are left out. For tools outside advertising, see the AI tools every Amazon seller should evaluate in 2026.

Self-serve PPC software

These tools publish self-serve prices, and the seller or agency team runs them directly.

Ad Badger

• What it does: Ad Badger is Amazon PPC software whose bid tool "uses a proprietary bid algorithm to analyze your conversion data, respond daily with micro bid adjustments". Its homepage also describes it as software "that connects to Claude and ChatGPT". The pages checked don't describe an approval step before bid adjustments.
• Best for: Sellers and agencies who want a flat monthly fee set by ad spend band, including teams running several Amazon accounts.
• Pricing: Starter is $275 per month, or $2,550 per year billed annually, for up to $5,000 in monthly ad spend. The top published tier, Emerald, is $1,830 per month, or $17,000 per year, for up to $1,500,000. Managed services are priced custom.
• Pros: A flat fee by spend band rather than a percentage of ad spend; one subscription can cover multiple Amazon accounts; every plan starts with a 30-day free trial; the pricing page lists marketplaces including Brazil, the U.A.E., Turkey, Japan, Australia, Singapore and India.
• Cons: The trial takes a card at checkout; $275 per month is the minimum, however far below $5,000 your monthly spend is.

AiHello

• What it does: AiHello offers "Custom Amazon ad automations tailored to your goals". Its pricing page lists "AI-powered fully-automated Bid Optimization" and "AI-assisted Campaign creation, Keyword search, and Bidding", and its automation page says it can "Automatically add new relevant keywords, remove bad keywords" and adjust bids "in real time". You connect with Login with Amazon. The pages checked describe these changes as automatic and don't state an approval step.
• Best for: Small businesses that want automated bidding on a published plan, or mid-size and larger brands that want an expert-managed option.
• Pricing: Smart is $199/month/marketplace + 2% of Ad-spend, with Repricing and Budgeting add-ons at $10/SKU/month each. Expert-managed: Contact sales.
• Pros: A published self-serve price; Refund Recovery on-demand is listed with the Smart plan; an expert-managed plan is available.
• Cons: The fee rises with ad spend and with each marketplace; the expert-managed plan has no public price.

BidX

• What it does: BidX sells "PPC Automation Software for Amazon & Walmart". Its pricing page lists "Automatically adjust bids and keywords to hit your target ACOS", "Customized rules for transparency" and dayparting, and its homepage describes "A control center where AI agents watch every campaign, surface the decisions that matter, and execute the ones you approve". Separate plans cover Amazon DSP and Amazon Marketing Cloud reports.
• Best for: Brands and agencies spending above the level where BidX points smaller advertisers to its Essentials solution, who want Amazon, Walmart, DSP and AMC from one vendor.
• Pricing: Self Service Platform is €495 + a percentage of connected ad spend per month. Managed Platform is €1,995 and Managed Service is €4,995, each plus a percentage of connected ad spend. "All plans are based on an annual commitment and monthly payments." Prices are net of VAT, and new customers are offered a paid three-month proof of concept.
• Pros: Published base fees; plans for Amazon PPC, DSP and AMC, plus Walmart; the pricing page lists "Support of all Amazon marketplaces" and a connection to the Ad and Selling Partner API.
• Cons: An annual commitment; a percentage of connected ad spend is added to every plan; base fees start at €495 a month.

Helium 10 Ads

• What it does: Helium 10 Ads is the advertising tool inside Helium 10, an "all-in-one software solution for Amazon, TikTok Shop, and Walmart sellers". Helium 10 describes it as "AI-powered PPC software designed to maximize your Amazon Advertising ROI". The old Adtomic page now leads to the Helium 10 Ads launch post, which traces the product to Helium 10 ADS and Prestozon. The pricing page lists "Rules-based ad automation and dayparting" and "Manual bid and budget control options", and the launch post adds two bidding algorithms, Max Impressions and Max Orders.
• Best for: Sellers who already use, or want, Helium 10's research and listing tools. The Diamond plan is pitched at "$100K - $10M in yearly sales".
• Pricing: "Helium 10 Ads is available in Diamond plans." Diamond is $279/month billed annually, or $359 billed monthly. Platinum ($99/month billed annually, $129 billed monthly) offers limited views of Helium 10 Ads. Enterprise starts at $1,499/month, billed annually.
• Pros: Ads, keyword research (Cerebro, Magnet) and listing tools in one subscription; rules alongside manual bid and budget controls; Diamond includes Helium 10 MCP, "Included free (up to 1,000 calls)", for connecting AI tools.
• Cons: Full Helium 10 Ads needs a Diamond plan ("Diamond users can access all Ads features"); Platinum gets limited views only.

Lumian Agents

• What it does: Lumian Agents helps Amazon sellers and operators investigate account changes, prepare useful outputs, and schedule recurring jobs using their account context. Two catalog agents cover PPC. Daily ACoS Watchdog flags Sponsored Products and Sponsored Brands campaigns that run over your ACoS target and recommends a response. Low Conversion PPC Spend Analysis reviews 30 days of search terms and targets to prioritize inefficient spend and estimate possible savings. The Agents page also shows Ad Waste Audit, which "scans search terms, highlights zero-order spend, and stages negative keywords for approval". Each agent can run on demand or on a schedule. Publishing follows approval; a separate schedule setting can allow supported write actions automatically, so check that setting when you schedule a job.
• Best for: Amazon.com (US) sellers and operators who want recurring checks on ACoS and inefficient spend, alongside other account work such as inventory and account health, in one subscription.
• Pricing: Free is $0/mo with 5,000 credits and needs no credit card; Growth is $49/mo with 22,500 credits; Scale is $99/mo with 47,500 credits. Credits reset monthly, and "Every plan unlocks all agents".
• Pros: A free plan with no credit card; every plan unlocks all agents; PPC checks sit next to agents for reporting, inventory and account health.
• Cons: "Amazon.com (US) only"; usage is capped by monthly credits; the two catalog PPC agents analyze and recommend, and the catalog doesn't describe them editing bids, budgets or campaigns; Ad Waste Audit stages negative keywords for your approval; the catalog describes the ACoS check for Sponsored Products and Sponsored Brands campaigns only; the savings figure is an estimate, not a realized result.

Start Free to run Low Conversion PPC Spend Analysis on your Amazon.com (US) account. If you already see clicks without orders, this guide to Amazon PPC clicks with no sales shows how many clicks are enough to act on.

M19

• What it does: M19 offers "Algorithms for Amazon Ads" that automate bid optimization and keyword discovery, sold as two products. Autopilot is "A separate, fully automated tool" with "100% Automated setup (SP only)"; Professional covers Sponsored Products, Sponsored Brands, Sponsored Display and DSP. The algorithm "analyzes your last 90 days of data". The pages checked don't describe an approval step.
• Best for: Autopilot is for "Sellers, Vendors under 5K€ of adspend / month"; Professional suits larger advertisers who need every Sponsored ad type and DSP.
• Pricing: Autopilot is €49/month, fixed fee, excl. VAT. Professional is €400 + 3% of managed ads spend per month, excl. VAT (€200 + 3% in Japan). 30-day free trial, no credit card required.
• Pros: A low fixed-fee entry plan; a trial without a card; Autopilot covers one account with "Unlimited Marketplaces".
• Cons: Autopilot is Sponsored Products only; Professional adds 3% of managed ad spend to the base fee.

Scale Insights

• What it does: Scale Insights automates Amazon PPC with rules and algorithms. The homepage lists 11 algorithms and 200+ parameters, with rules such as "Adjust bids to 20% ACOS" and a dayparting rule. "Preview upcoming changes" lets you see changes before the algorithms make them.
• Best for: Sellers who want detailed rule control and pricing based on how many ASINs they automate.
• Pricing: Scale 5 is $78/month or $748/year for 5 automated ASINs, rising to Scale 100 at $688/month or $6,604/year for 100. "The 1% Plan" charges 1% of ad spend with unlimited automated ASINs. Prices are in USD. 30-day free trial, no credit card required.
• Pros: Published per-ASIN prices; changes can be previewed before they run; listed marketplaces include France, Italy, Spain, the Netherlands, Japan, Singapore and Australia.
• Cons: Cost rises with the number of ASINs you automate.

SellerApp

• What it does: SellerApp is an Amazon seller platform whose "Amazon Ads AI Automation handles thousands of PPC bid adjustments daily based on what's converting right now", using Amazon Marketing Stream data. The pages checked don't describe an approval step.
• Best for: Sellers who want PPC automation and broader seller tools in one platform.
• Pricing: Freemium is $0 with no credit card required; Pro "starts with $99 per month"; Smart Plan with Automation "starts with $149" against a regular $250, a discount that applies for the first 3 months. Custom plans: Contact sales. Agencies pay a starting sum of $300 plus 0.5% to 2.5% of Amazon ad spend.
• Pros: A free tier; the pricing page says an annual plan saves 50% of subscription fees compared with monthly; Smart is "Best suited for Advertising Automation".
• Cons: The $149 Smart price is a first-3-months discount on $250; custom plans have no public price.

Sellozo

• What it does: Sellozo describes "Smarter Amazon PPC with AI Automation". Its pricing page lists "AI-Powered Bid Optimization", "Campaign Studio", "Keyword Harvesting" and "Negative Keyword Management". The pages checked don't describe an approval step.
• Best for: Sellers who want a flat monthly fee that doesn't change with ad spend.
• Pricing: Sellozo Platform is $250/month for 1 marketplace, with "No percentage of ad spend". 30-day free trial; "Month-to-month billing. Cancel anytime".
• Pros: A flat fee; month-to-month billing; "Unlimited Users".
• Cons: The published price covers one marketplace; the pages checked don't list which Sponsored ad types it manages.

Teikametrics

• What it does: Teikametrics runs advertising through ARI Ads, "the full-funnel ad intelligence engine inside ARI, connecting spend to profit signals across Amazon, Walmart, and TikTok Shop". It describes an "AI bid strategy that factors margin, inventory levels, seasonality, forecasting, and competitive position" and allocates budget "based on profit contribution, not just click efficiency". Coverage includes Sponsored Products, Brands and Display, Amazon DSP and AMC reporting. The pages checked don't describe an approval step.
• Best for: Essentials is for "Emerging marketplace sellers on Amazon or Walmart"; Advanced is for "Growing brands expanding across 2+ marketplaces".
• Pricing: Essentials is $149/month billed annually or $179/month billed monthly, for up to $10K/mo in ad spend, with a free trial. Advanced (over $10K/mo) and Enterprise (over $100K/mo) are Custom Pricing, "+3% of ad spend over $10K".
• Pros: A published entry price and free trial; margin and inventory inputs in bidding; Amazon, Walmart and TikTok Shop in one suite; an option to add Managed Services.
• Cons: Essentials is capped at $10K/mo in ad spend; higher tiers add 3% of ad spend over $10K and have no published base price.

Enterprise and retail media platforms

These platforms serve larger brands and agencies, often across several retailers. Three of the five publish no price.

Intentwise

• What it does: Intentwise "unifies fragmented marketplace data from Amazon, Walmart, and other commerce channels into one AI-ready commerce data foundation". Its Optimize module "turns visibility into powerful actions across your advertising portfolio": you "Use custom rules or AI-driven bidding", and a recommendation engine acts as "Your always-on advertising expert". Other modules include Intentwise Explore (AMC), DSP and an AI Gateway (MCP). The pages checked don't describe an approval step.
• Best for: Brands and agencies that want Amazon advertising data, AMC analytics and bidding on one data platform.
• Pricing: Contact sales. The site offers "Schedule a discovery call" rather than a price.
• Pros: A choice of rules or AI bidding; an AMC module; the homepage states "21 Marketplaces Supported".
• Cons: No public price; advertising is one module of a broader data platform.

Pacvue

• What it does: Pacvue says you can "Manage Sponsored Products, Brands, Video, DSP, and AMC in one unified system". "Pacvue Agent translates performance data into clear, goal-aligned recommendations and approval-based actions", and the page describes "agentic workflows that optimize bids, budgets, and dayparting". Pacvue also covers retailers beyond Amazon.
• Best for: Brands and agencies running Amazon alongside other retailers who want bids, budgets and dayparting in one system.
• Pricing: Demo only. Pacvue has no public pricing page, and its Amazon page offers "Book a demo".
• Pros: Approval-based actions; Sponsored ads, DSP and AMC in one system; coverage beyond Amazon.
• Cons: No public price.

Perpetua

• What it does: Perpetua helps you "Easily create, automate, and optimize your Amazon PPC ads to drive profitable growth." Plans include "AI-powered bid optimization" and "Automated keyword harvesting", and you choose how harvesting works: "fully automated, after a set number of conversions, or to be manually approved before added to campaigns". Tiers above Essentials add "Hourly Reporting & Intraday Optimization via Amazon Marketing Stream", and Premium adds custom AMC reporting. Perpetua MCP, in early access, lets you "Connect Perpetua to ChatGPT or Claude".
• Best for: Brands and agencies with substantial monthly ad spend; tiers run from up to 10k to over 500k in monthly ad spend.
• Pricing: Essentials is $695/mth for up to 10k in monthly ad spend. Premium is Custom, for over 500k in monthly ad spend.
• Pros: An approval setting for keyword harvesting; a published entry price; intraday optimization on higher tiers.
• Cons: A $695/mth entry price; Premium has no published price.

Quartile

• What it does: Quartile pairs its platform with managed service. Its Amazon page describes "automated, AI-powered single keyword campaign management" and "hourly bidding adjustments" that "automatically find the most effective keyword bid for every single keyword campaign", built on Amazon Marketing Stream. The homepage adds "Automated placement adjustments by the hour". Channels include Amazon Sponsored Ads, Amazon DSP, Walmart, Instacart and Criteo. The pages checked describe automatic changes and don't state an approval step.
• Best for: Brands that want software plus "dedicated account support that includes a team of experts".
• Pricing: Demo only. Quartile's pricing URL redirects to its homepage, which shows no price, only "Request Demo".
• Pros: Hourly, keyword-level bidding; several retail media networks; dedicated account support.
• Cons: No public price; you start with a demo rather than a self-serve plan.

Skai

• What it does: Skai calls itself an "agent-native, omnichannel marketing platform". You can "Manage campaigns with AI-powered insights and recommendations, build agentic workflows", or connect your own agents through Agent Connect, and its Celeste AI supports planning, activation, optimization and measurement "across 300+ channels". It is an omnichannel enterprise platform, and the pages checked don't detail its Amazon Ads coverage.
• Best for: Large advertisers buying media across many channels; Standard is "For advertisers spending up to $4M per year".
• Pricing: Standard is $114k per year for advertisers spending up to $4M per year. Advanced is $276k per year (up to $10M), Enterprise $504k (up to $20M) and Enterprise Premier $756k (up to $35M); above that, pricing is custom. Skai offers "the flexibility to review your commitment after the first three months".
• Pros: Published tiered pricing; 300+ channels; options to build or connect agents.
• Cons: An entry price of $114k per year; confirm its Amazon Ads coverage in a demo.

Match the tool to the ad formats you run

Each Amazon ad format plays a different role, so check which ones a tool actually manages:

• Sponsored Products: ads for individual products, shown in search results and on product detail pages.
• Sponsored Brands: placements with your logo, a custom headline and several products, including video placements.
• Sponsored Display: display ads that can reach shoppers who viewed a product, on and off Amazon.
• Amazon DSP: programmatic buying, priced per thousand impressions, for awareness and retargeting.

Set the ACoS target before you set up the tool

Do this first. Start from break-even ACoS: the ACoS at which ad spend uses up the product's whole profit before advertising, so break-even ACoS equals that profit margin. Divide contribution margin by selling price. A product priced at $30.00 with a $9.50 contribution margin breaks even at an ACoS of 31.67%. A campaign that stays above that line is eroding net profit, so give any tool a target below it unless you are deliberately paying for launch data and rank. The same break-even line applies to a launch and to an established product; what differs is how far below it you set the target.

ACoS is ad spend divided by ad-attributed sales; TACoS is ad spend divided by total sales. Track both, because a tool can lower ACoS while advertising's share of the whole business moves the other way. For how AI fits into setting targets, constraints and review, see our guide to AI for Amazon PPC.

Compare pricing models as well as headline prices

The tools above use three pricing models. Some charge a flat fee by spend band, marketplace or number of ASINs (Ad Badger, Scale Insights, Sellozo). Others add a percentage of ad spend to a base fee (AiHello, BidX, M19 Professional, Perpetua Growth, Teikametrics above Essentials). Intentwise, Pacvue and Quartile publish no price and route you to sales or a demo. Work out what each would cost at your current spend and at the spend you plan for next year.

Questions to ask in a demo

1. How are changes approved? Can you review bid, budget and keyword changes before they go live, and can you set that per campaign?
2. How often does it act? Hourly, daily or on a schedule you set, and does it support dayparting?
3. Does it harvest search terms and add negatives? Does it move converting search terms into exact-match targets and negate terms that spend without converting?
4. Is it inventory-aware? Will it lower bids or pause ads when stock runs low, so ads don't speed a product into a stockout?
5. Which ad formats and data sources does it cover? Sponsored Products, Sponsored Brands (including video), Sponsored Display, Amazon DSP and Amazon Marketing Cloud?
6. Does reporting go beyond campaign ACoS? Does it show TACoS and margin after fees?
7. How does it connect to your account? Does it use the Amazon Ads API and Selling Partner API, which permissions does it ask for, and how do you remove access in Seller Central or the Amazon Ads console?
8. What is the exit path? Can you export your campaign structures and data if you leave?
9. Which marketplaces does it support? If you sell in more than one country, can you manage them in one place?
10. Can it measure off-Amazon traffic? Does it work with Amazon Attribution to show which external campaigns lead to Amazon sales?

If you want to know where your current spend is going before you sit through those demos, start free with Lumian Agents and run Low Conversion PPC Spend Analysis on your Amazon.com (US) account. It reviews 30 days of search terms and targets and gives you a prioritized list of inefficient spend to hold up against what each tool shows you.