Announcing Lumian: An AI-Native Amazon Agency Built for How the Marketplace Works Now
Over 100,000 brands now do $1M+ a year on Amazon. The agencies serving them were built a decade ago, for a marketplace that has moved on. Today, we're launching Lumian, an AI-native Amazon agency, with $3M in funding from Flybridge, Bowery Capital, and Fika Ventures. And we're here to rebuild how brands run on Amazon.
The marketplace moved on.
Two years ago, it took roughly 15,000 sellers to generate half of Amazon's U.S. third-party sales. Today, it takes about 7,760. The platform has gotten faster, smarter, and more competitive, and how brands win on it has fundamentally changed.
Rufus, Amazon's generative shopping assistant, has been used by more than 300 million customers. Organic discovery no longer rewards keyword density; it rewards listings that actually solve what a shopper described. Advertising has become a real-time game. Inventory errors compound faster. Account health issues escalate before anyone notices.
I know this from the inside. I built and sold a seven-figure eyeglasses brand on Amazon. Along the way, I worked with the best agencies in the space, built in-house teams, and wired together every tool I could find. None of it solved the core problem:
Catalog updates took months
Account health issues surfaced after the fact
Campaigns were reviewed weekly, while CPCs shifted daily
Agencies, in-house teams, and software tools all share the same flaw: they were built for a slower game. The decisions still happen on a weekly cadence, in a Monday-morning report, long after the moment passed.
Built for how Amazon actually works.
After I sold the brand, I spent a year inside the world of AI agents. What became clear is that AI doesn't just replace the work of running an Amazon business, it changes when and how that work gets done. Faster, more continuously, and at a level of coverage no human team can sustain alone.
Agents strapped onto a legacy agency stack inherit the legacy stack's tempo. Building AI-native from the ground up produces something structurally different. We built Lumian around that shift.
Your point of contact: One brand manager who knows your account, your category, and your goals.
Behind them: A team of experienced specialists across advertising, content, and operations.
Running 24/7: AI agents working continuously across listings, advertising, inventory, and account health, surfacing problems when they happen, not days later.
10+categories live since beta
$3Min seed funding raised
24/7agent coverage on every account
This is what agencies will look like in a few years. We're just early.
Eight services. One operating system.
Every Lumian engagement runs on the same agent infrastructure. Whether we're managing your PPC or your brand registry, the same system is watching, flagging, and acting, continuously.
Advertising & PPC Management
Listing Optimization
A+ Content & Brand Store
Inventory Management
Account Health & Case Management
SEO & Organic Discovery
Product Launch Strategy
Brand Protection & Registry
The brands we work with.
We're already live across 10+ categories and scaling fast:Personal Care | Fashion | Supplements | Footwear | Beverages | Professional Tools | Women's Wellness | Food & Flavoring | Home & Kitchen | Sports & Recovery
Inbound demand has outpaced our ability to onboard since beta. But the thing we're most proud of isn't the volume, it's the caliber of the founders building these brands.
🧪 A PhD flavor chemist who spent decades perfecting an alcohol-free vanilla extract, and needed a team that could match that precision on the platform.
🌿 A psychologist who saw a gap in women's wellness and built a category-leading brand in intimate wipes, now scaling with the operational depth it deserves.
👟 A three-decade footwear veteran reinventing the recovery sandal, with a product built on craft and a growth strategy built for today's Amazon.
These are the brands we exist to serve: founder-led, category-focused, and ready to compete at the highest level of the marketplace.
What comes next
We're building the firm that operates the way Amazon actually works: continuously, algorithmically, and at the speed the platform demands.
Amazon is where we're starting. It won't be the only marketplace we serve. The operating model we're building, agents running continuous work and humans owning the judgment, is the right architecture for any complex commerce channel where tempo and data density determine who wins. We'll follow the brands we work with wherever the market takes them.
